UEFA Searching For Crypto Exchange Sponsors For Champions League


      UEFA, European soccer’s governing body, has begun a process to find sponsors in the cryptocurrency exchange sector for the 2024-27 cycle of its top-tier men’s Champions League club competition.

Switzerland-based UEFA initiated this process yesterday, with a deadline for formal offers of March 20. Indeed, UEFA has already received one additional offer in this category, it has said.

For the current commercial cycle, UEFA has eight global Champions League sponsors in place, including PlayStation, Walkers/Lays, FedEx, Mastercard, Turkish Airlines, and Oppo.

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